Yonderville Soda Co.

While building the brand for the new kid-focused soda company, Yonderville, the goal was to stand out in the CPG landscape with a low sugar soda. Creating the brand world involved world-building, design and illustration. I created these illustrations while working closely with Sarah over at Rah Rah Club. The characters complement the colorful Yonderville brand while inspiring kids to get outside and play. It’s always a good time in Yonderville.